Coca-Cola HBC AG (“Coca-Cola HBC”) is pleased to announce that on 25 June 2021, its wholly-owned subsidiary CC Beverages Holdings II B.V. (“CCH Holdings”), reached an agreement to acquire a 30% equity shareholding in Casa Del Caffè Vergnano S.p.A. (“Caffè Vergnano”), a premium Italian coffee company. Completion of the acquisition
2 COCA-COLA BREWS A HOT ACQUISTION: COSTA COFFEE Case Recap Coca-Cola is the largest beverage corporation in the world. The company offers over 500 brands to consumers in 200 countries. The soda industry has had to endure a slight decline in sales over the past decade due to better insight into health issues, taxes on sugary drinks, and3 Coca-Cola Case reflected the company's desired result for the past decade with an overall sales drop. With the rise in coffee consumption in global market, The Coca-Cola company acquires a coffee giant The Costa coffee a British coffee company to gain a strong coffee platform for Coca-Cola as the soda market is shrinking due to change in consumer beverage preference, states soda taxes andAs a result of the acquisition of Costa, Coca-Cola gains a significant foothold in the global coffee market, which is expected to grow by 6% over the next few years and reach a value of around $0.5 trillion. As a result of this strategy, Coca-Cola is expanding its reach beyond soda and into a broader range of beverages.
The Coca-Cola Co. said it's buying the rest of the sports drink company BodyArmor that it doesn't already own for $5.6 billion. The Atlanta soft drink giant (NYSE: KO) initially bought 15% of New
The Coca-Cola Company, created in 1886, is the world’s largest beverage corporation, offering over 500 brands to consumers in 200 countries. The company’s revenues and profits have been dwindling over the last decade, due to the shrinking soda market, as consumers are turning away from sugary drinks, and cities are imposing soda taxes.The 1990s brought the momentous merging with Costa Coffee further expanding Coca-Cola's global reach and dominance. Truly, the path traveled by this humble soda fountain beverage into the pantheon of the world's leading beverage companies stands as an exemplar of strategic growth through acquisition.